ROLES · SPECIALIST FAMILY · pursuits-frameworks
Pursuits, pitches & frameworks
Shape routes to market, framework positions, client pursuits and reusable commercial access.
THE TITLE FIELD
Different titles can carry the same custody.
The title is a search signal. The responsibility, authority and evidence carried should decide how the role is assessed.
Pitch Manager
Pursuits Manager
Framework Manager
Senior Framework Manager
National Framework Manager
Framework Coordinator
Framework Compliance Coordinator
Capture Manager
Capture Lead
Capture Director
ENTRY × CHAMPION
Qualifications can signal learning. Applied evidence reveals mastery.
Business, marketing, sales or procurement learning can help; employers should test how the person turns access into controlled, deliverable pursuits.
Can show disciplined no-bid decisions, framework utilisation, stronger pursuit positioning and lessons that changed later choices.
pursuit strategy · framework governance · client research · pipeline management · pitch coaching · opportunity qualification · relationship planning · compliance · performance reporting · account growth
THE EVIDENCE INTERVIEW
Ask for the decision behind the result.
Specific artefacts, attribution boundaries, lessons and delivery consequences reveal more than unbounded win-rate claims.
Pursuits, pitches & frameworksHow did you convert a framework place or client relationship into qualified, deliverable opportunity?
WhySeparates access from effective pursuit management.
Useful evidencePipeline evidence, buyer insight, selection discipline and controlled follow-through.
Weak patternCounts framework appointments without utilisation or outcome.
Compliance
RETURN TO THE COMPLETE FIELD
The role family names the custody. The work sample reveals whether the promise is safe in its hands.